Assessing NJ TRANSIT’s Mobile App for Users’ Receptiveness to Geotargeting
In the last few years, there has been a push toward utilizing new fare payment technologies in the transit industry, particularly mobile ticketing systems in which passengers purchase tickets directly on smartphones. Numerous transit agencies in the United States have launched mobile ticketing applications, beginning with the Massachusetts Bay Transportation Authority (MBTA)’s commuter rail program in the fall of 2012.