2010 gave rise to the 23rd decennial united states census. The census creates a golden opportunity for planners and researchers to refine the empirical basis for their population-based decisions. By delving into the demographics and characteristics of each of its markets, the new jersey department of transportation (njdot) and new jersey transit seek to understand the characteristics, and to improve the lives of, its stakeholders. Njdot is looking for the guidance of a qualified team of fellow researchers and planners to assist them in identifying the changing transit ridership trends present in the 2010 census. In this proposal the state university of new york at albany visualization and informatics lab (avail) offers our perspective on demographic analysis. We seek to develop models that put these new data to work for the benefit of the state’s people and economy; to develop a process that will effectively use technology to aid planning. This will cement the commitment of njdot to achieve the tech-forward ideas set forth in its long-range transportation plan and the strategic plan of the united states department of transportation (usdot). Quickly and successfully updating transit plans to accommodate the constantly evolving ridership habits of its customers will set new jersey apart as a leader in an increasingly agile and transparent governmental system. Awarding this contract to avail will result in case studies of interstate cooperation and the higher-education system working closely with government entities to achieve the needs of our people.

RESEARCH OBJECTIVES

To accomplish the task set forth in this RFP, AVAIL will provide NJDOT with data visualization and informatics tools capable of offering an enhanced perspective on its own transportation assets. In order for us to both achieve this and fulfill the requirements of the research project, AVAIL will need to accomplish the following;

• Identify the key demographic factors that influence transit ridership

• Assess the social, economic and systemic determinants that exist within the 2010 census

• Develop solutions that provide persistent competitive advantage for NJDOT

• Provide the tools for continued success subsequent to the completion of this research project.