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How Social Media Moves New York

This report analyzes the use of social media tools by the New York region’s major transportation providers. It is focused on the effectiveness of their Twitter feeds, which were chosen for their immediacy and simplicity in messaging, and provided a common denominator for comparison between the various transportation providers considered, both public and private. Based on this analysis, recommendations are outlined for improving social media outreach.

Project Details

Author(s): 
Dr. Mitchell L. Moss
Sarah Kaufman
Universities: 
New York University
Publication Year: 
2012
Publication Type: 
Project Brief
Project: 
Effectiveness of Social Media Among Transportation Providers in the New York City Region
Publication Category: 
Transportation (General)
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