Light Trucks and Highway Fatalities: The Role of Network Effects
Light trucks, such as sport utility vehicles (SUVs) and pickups, impose greater risks of injury and death on other motorists than do cars, while at the same time providing their occupants with increased protection against these risks relative to cars. In theory, these characteristics could combine to create a network effect: the more people who drive light trucks, the greater the propensity of a consumer to choose a light truck relative to a car (that is, as a means of protection against other light trucks on the road).